“好房子”潜力显现 重点核心城市新房价格上涨 北京同比增长11%

Group 1 - The core viewpoint of the article highlights that in 2025, the national new housing transaction data shows a cumulative increase of 2.58% in new residential prices across 100 cities, with significant price increases in key core cities such as Beijing (11.0% year-on-year), Shanghai (5.8%), and Hangzhou (4.3%) [1] - The analysis from the company indicates that the growth in new housing prices in key core cities is supported by multiple factors, including the precise release of policy benefits, which have lowered the barriers for improvement-type home purchases [6] - The demand for larger homes (120 square meters and above) has been increasing, with over 30% of transactions in the 120-144 square meter category, particularly in cities like Shanghai and Hangzhou, where high-end improvement properties have performed well [6] Group 2 - The company emphasizes that the continuous release of policies aimed at enhancing the quality of the real estate market has made "good houses" in core cities a market opportunity [7] - The company plans to leverage its extensive network of stores and partnerships with leading developers to enhance its service model, focusing on digital platforms to match customer needs and support the entire home buying process [7] - Looking ahead to 2026, the industry anticipates ongoing policy optimizations in core cities, with expected tax reductions further lowering transaction costs and promoting market circulation [9]