2026泛娱乐直播新趋势：499家国有院团入驻抖音，专业力量共建直播生态

Core Insights - The rapid development of live streaming is reshaping the cultural consumption market and enabling state-owned art troupes to break through traditional communication boundaries [1][2] - The "Yibo Plan: Douyin Live Art Troupe Special" has successfully facilitated the online performance of 499 state-owned art troupes, with over 81.9 million live broadcasts conducted [2][5] - Live streaming has become an essential performance venue for art troupes, providing new audiences and revenue streams while enhancing cultural supply [2][5] Group 1 - As of January 7, 2023, 499 state-owned art troupes and 6,183 actors have joined Douyin, with a total of over 81.9 million live broadcasts [1][2] - The average daily live broadcasts amount to approximately 830, indicating a significant engagement in online performances [2] - The initiative aims to assist art troupes in developing online business models and expanding their digital presence [2][5] Group 2 - The Central Opera House has adapted its performances for Douyin, achieving a peak viewership of 30,000 for a single live broadcast [3] - The online live streaming is seen as a "frontline position" and "audience reservoir," effectively reaching potential viewers who may later attend live performances [5][6] - The "Yibo Plan" is transforming the content production logic in the industry, with a focus on integrating online and offline creative processes [6][7] Group 3 - Douyin provides comprehensive support for art troupes, including tailored strategies for account management, artist promotion, and financial incentives [12] - The initiative includes a "New Star Promotion Plan" for young actors and a "Master Aesthetic Workshop" for established artists to translate their expertise into contemporary language [12] - Over 20 state-owned troupes are expanding into group broadcasting formats, enhancing their digital engagement and audience reach [6][12]