TGI Fridays unveils expansion plan, targets 1,000 locations by 2030

Core Insights - TGI Fridays has launched a new expansion plan aiming for over 1,000 units and $2 billion in annual revenue by 2030 under its "1-2-3 Strategic Vision" [1] - The plan is built on four pillars: activating the brand, enabling flexible growth across markets, strengthening the franchise system, and improving performance through people [1][4] Leadership and Management - Phil Broad has been appointed as president to lead the expansion vision, having previously served as TGI Fridays UK managing director and rejoining as president of international franchising [2] - Broad will oversee growth efforts both domestically and internationally [2] Brand Strategy - CEO Ray Blanchette emphasized the importance of resonating with the next generation of consumers while maintaining the classic Americana feel that has made the brand popular in over 40 countries [3] - The company aims to honor its heritage while appealing to modern guests who seek bold flavors and high-energy experiences [4] Expansion and Development - TGI Fridays has signed new development agreements to support the opening of more than 150 locations worldwide [4] - The expansion plan represents a turnaround for the company following its emergence from bankruptcy, which occurred after filing for Chapter 11 in November 2024 [5]