即将回归？“三只羊”复播：大小杨哥未现身，在线人数几百人，昔日六弟子剩一半

Core Viewpoint - The return of the "Three Sheep Network" on Douyin marks a significant moment after its suspension in September 2024, but the absence of key figures, the Yang brothers, raises questions about the future of the platform and its current performance [1][3][12]. Group 1: Live Streaming Resumption - The "Three Sheep Network" officially resumed live streaming with a limited selection of products, primarily from a third-party beauty brand, with prices ranging from 59 to 199 yuan [1][12]. - The live stream attracted only 700 to 800 viewers, a stark contrast to the peak average of 1.65 million daily views and sales reaching up to 10 million yuan before the suspension [1][12]. - Internal sources indicate that while the Yang brothers will return to live streaming, the timing remains uncertain [1][3]. Group 2: Changes in the Host Team - The number of active hosts has significantly decreased, with only half of the original six disciples remaining [1][3]. - Notable departures include the first disciple, Huang Jingyan, who faced controversies and was subsequently removed from the "Three Sheep" branding [3][15]. - The second disciple, "Seven Boss," has not updated her Douyin account since September 2024 and has shifted to Taobao live streaming [4][15]. Group 3: Brand and Market Challenges - Following a series of controversies, including a significant fine of 68.9491 million yuan for false advertising, the company has faced challenges in maintaining its brand reputation [6][18]. - The company has unlinked multiple accounts from its MCN branding, indicating a strategic shift to mitigate risks and criticism [6][17]. - The company is expanding its operations internationally, with a focus on Southeast Asia and plans to enter the Brazilian market, despite facing challenges such as low penetration rates and time zone differences [10][21].