北京东城将打造国际消费中心城市示范区

Core Viewpoint - Beijing's Dongcheng District aims to establish itself as an international consumption center by enhancing various consumer experiences and integrating cultural, commercial, and technological elements to drive high-quality and internationalized consumption growth [1]. Group 1: Consumption Upgrade Initiatives - The district will focus on the Qianmen-Wangfujing-Longfusi consumption upgrade demonstration belt, leveraging cultural and technological synergies to revitalize shopping areas and diverse consumption scenarios [1]. - Dongcheng will promote the "Wangfujing Theater Valley" and other theater clusters to enhance service consumption and explore new entertainment consumption spaces [2]. - The district plans to develop flagship events such as first launches, first shows, first exhibitions, first performances, and first stores to strengthen its position in the national first-launch economy index [3]. Group 2: Infrastructure and Experience Enhancement - Dongcheng will deepen spatial operations by developing the Wangfujing-Qianmen international consumption experience area and fully opening the Qianmen West Xinglong Street [4]. - The district will host high-profile events like the 10th Wangfujing International Brand Festival and the 2026 Wangfujing Forum to create consumption hotspots [4]. Group 3: International Consumption Environment Optimization - The district will enhance the international consumption environment by expanding the "immediate refund" scope for outbound tax refunds and improving foreign payment services in key shopping areas [5]. - Efforts will be made to enrich the supply of quality goods and services, facilitating a comfortable shopping experience for both domestic and international consumers [5].