霸王茶姬联合新加坡旅游局、亚洲文明博物馆,将推沉浸式茶文化展览
Feng Huang Wang Cai Jing·2026-01-13 10:36

Group 1 - The immersive multi-sensory tea culture exhibition "Garden of Senses: A Tea Reverie" will be jointly launched by BaWangChaji, the Asian Civilisations Museum (ACM), and the Singapore Tourism Board (STB) from January 28 to June 7, 2026 [1] - This collaboration marks ACM's first deep curatorial partnership with an international brand, combining ACM's historical collections with BaWangChaji's modern perspective to create a dialogue that transcends time [1] - The exhibition will feature local artists' paper art installations and soundscape art, allowing visitors to fully experience the visual and auditory tension of tea [1] Group 2 - BaWangChaji has rapidly expanded in Singapore since opening its first flagship store in August 2024, now operating 33 stores [2] - The brand has introduced various themed stores in Singapore, including a family-friendly concept store and a store with a dedicated cultural and creative product area [2] - In June 2025, BaWangChaji plans to open Southeast Asia's first "silent store" at the National University of Singapore, employing primarily hearing-impaired staff [2]

霸王茶姬联合新加坡旅游局、亚洲文明博物馆,将推沉浸式茶文化展览 - Reportify