Apple selects Google’s Gemini models for Siri upgrade

Apple will incorporate Google's Gemini AI models into its Siri voice assistant later this year under a new, long-term agreement between the two tech giants. The move strengthens the partnership between the iPhone maker and Alphabet, Google's parent company. It also expands Alphabet's involvement in the GenAI sector. The agreement comes as Alphabet competes with OpenAI for influence over Apple’s AI features. The integration will enable Siri to process more complex queries directly on iPhones while enhan ...