Jing Ji Guan Cha Wang·2026-01-13 10:42Core Viewpoint - BYD has launched a new automotive brand named "Linghui," which will focus on B2B sales, separating its public vehicle offerings from its main consumer brand [2][3]. Group 1: New Brand Launch - The Linghui brand includes four new models: three pure electric sedans (Linghui e5, e7, e9) and one plug-in hybrid MPV (Linghui M9) [2]. - The Linghui brand was registered back in 2010 and is intended to promote vehicles aimed at business customers [2]. - The new brand will integrate existing models from BYD's e-series and establish an independent distribution channel [2]. Group 2: Market Positioning and Strategy - Analysts suggest that separating the public vehicle business under a new brand is a strategic move to enhance BYD's brand image and facilitate its upward brand positioning [3]. - BYD's total sales for 2025 are projected to reach 4.6024 million units, reflecting a year-on-year growth of 7.73% [3]. - The core brands, Dynasty and Ocean series, account for approximately 88.5% of total sales, indicating a need for continued efforts in brand premiumization [3]. Group 3: Future Opportunities - The launch of the Linghui brand may also position BYD to capitalize on the emerging Robotaxi market as L3 autonomous driving technology becomes more prevalent in China [3]. - Analysts believe that BYD can either develop its own mobility platform or collaborate with third-party platforms to explore opportunities in the Robotaxi sector [3]. Group 4: Industry Context - Other automotive companies, such as GAC Group's Aion, have also initiated similar strategies to create separate brands for B2B products, indicating a trend in the industry [4]. - Currently, BYD is one of the few leading domestic automakers without its own mobility platform, focusing instead on its core vehicle business amid intense competition in the EV market [5].