Feng Huang Wang Cai Jing·2026-01-13 10:48Core Insights - BYD has become a preferred choice among university faculty, showcasing its brand strength and product line across various models, from the Han to the Dolphin and luxury brands like Yangwang [1] - The appeal of BYD to the educated demographic is rooted in its strong technological capabilities and innovative spirit, aligning with the values of university professors who prioritize reliability and advanced technology [2] - BYD's commitment to energy efficiency and environmental sustainability resonates with the lifestyle and consumption values of university teachers, offering low fuel consumption and maintenance costs [3] - The recognition of BYD's technology in academic settings and the brand's ability to create a consensus among educated consumers reflect its evolution from manufacturing to innovation, establishing a strong emotional connection with users [4] Group 1 - BYD models are widely seen in university parking lots, indicating strong brand presence and preference among educated consumers [1] - The company's technological advancements, such as the blade battery and DM hybrid system, have gained academic recognition, enhancing its credibility among university faculty [2] - BYD's energy-efficient vehicles, like the fifth-generation DM model with a fuel consumption of 2.6L/100km, align with the practical and environmental values of university teachers [3] Group 2 - The integration of Eastern aesthetics in BYD's vehicle design appeals to university faculty, enhancing the brand's attractiveness [3] - The consensus among university faculty regarding BYD reflects a deeper recognition of its technological and value propositions, marking a significant shift in consumer perception [4] - BYD's strategy of making advanced technology accessible in affordable vehicles challenges traditional market norms and aligns with the values of its target demographic [3][4]