新华鲜报｜促进银发经济发展！8部门发文培育养老服务经营主体

Core Insights - The Ministry of Civil Affairs and seven other departments have jointly issued measures to cultivate the elderly care service industry and promote the silver economy, focusing on brand development, supply-demand platform construction, and optimizing the development environment [1] Group 1: Brand Development - The cultivation of trademark brands in elderly care services is crucial for the high-quality development of the silver economy, with measures to support the establishment of branded signage for chain elderly care service providers [3] - The document encourages provincial civil affairs departments to standardize the names and signage of various elderly care service providers and to include outstanding elderly care brands in the China Consumer Brand List [3] - Comprehensive support will be provided for brand creation, protection, and promotion to foster well-known brands in the elderly care sector and strengthen leading enterprises [3] Group 2: Supply-Demand Platform Construction - Various regions are working to eliminate bottlenecks in the supply-demand connection for silver consumption, with Zhejiang establishing a provincial silver economy industrial park generating nearly 2.8 billion yuan [3] - In Shaanxi, the release of a silver economy industry directory for two consecutive years has included nine categories of age-friendly products in the old-for-new exchange program, driving consumption close to 1.2 billion yuan [3] - The document proposes guiding elderly care institutions to develop community-supported home care through chain operations and encourages the development of age-appropriate cosmetics and food products [3] Group 3: Development Environment Optimization - The number of elderly care institutions in China is projected to reach 41,700 by the end of 2025, with 722,000 employees, of which 71.9% are private or public-private institutions [5] - The document outlines measures to create a fair competitive environment, improve government services, and support stable operations in the elderly care market [5] - Specific actions include eliminating hidden barriers for high-quality external elderly care institutions, exploring electronic certificate applications, and standardizing administrative inspection methods for elderly care institutions [5]