Guo Ji Jin Rong Bao·2026-01-13 11:00Core Insights - Zhao Changjiang officially announced his joining of Zhijie Automotive as Executive Director and Executive Vice President, responsible for overall brand marketing [2][7] - His previous experience includes significant roles at BYD, where he led substantial sales growth and brand transformation [3][5][6] Group 1: Zhao Changjiang's Background - Zhao Changjiang began his career at BYD in 2009, quickly rising through the ranks to become the youngest sales head in the company's history by 2017 [3] - He played a crucial role in increasing BYD's market share in the Beijing-Tianjin region to over 35% and achieving a tenfold sales increase [3] - In 2021, he took on the challenge of leading the Tengshi brand, which was struggling with low sales and profitability, and successfully revitalized it with the launch of the Tengshi D9 [4][5] Group 2: Tengshi Brand Performance - Under Zhao's leadership, Tengshi's sales doubled in 2022, nearing 10,000 units, with the D9 model becoming a market phenomenon [5][6] - By 2023, Tengshi's total sales surpassed 120,000 units, with the D9 accounting for 81.75% of those sales [6] Group 3: Zhijie Automotive's Market Position - Zhijie Automotive, a collaboration between Huawei and Chery, is positioned in the high-end MPV market, with the upcoming V9 model expected to compete directly with Tengshi D9 [10][13] - The V9 is designed with advanced technology and spacious luxury features, aiming to redefine the high-end MPV segment [12][15] - Zhijie plans to expand its product lineup and retail presence significantly in 2026, with the V9 being a key product launch [15]