新华鲜报丨促进银发经济发展！8部门发文培育养老服务经营主体

Core Viewpoint - The Ministry of Civil Affairs and seven other departments have jointly issued measures to cultivate the elderly care service industry and promote the silver economy, focusing on brand development, supply-demand platform construction, and optimizing the development environment [1][4]. Group 1: Brand Development - The cultivation of trademark brands in elderly care services is crucial for the high-quality development of the silver economy. Specific measures include supporting chain-operated elderly care services to establish distinctive brand signage and encouraging provincial civil affairs departments to standardize the names and signs of various elderly care service providers [4][6]. - The document outlines initiatives to encourage elderly care service providers to enhance their brand visibility and reputation, providing clear policy pathways for cultivating well-known brands and strengthening leading enterprises in the sector [4]. Group 2: Supply-Demand Platform Construction - Efforts are being made to build supply-demand matching platforms to facilitate consumption. For instance, in Zhejiang, a provincial silver economy industrial park has been established, generating nearly 2.8 billion yuan in output, while in Shaanxi, the release of a silver economy industry directory has driven consumption by nearly 1.2 billion yuan [5][6]. - The document emphasizes the need to optimize the supply of elderly care services and suitable products, encouraging the development of community-supported home care through chain operations and the creation of elderly-friendly consumption zones in large commercial complexes and chain supermarkets [6]. Group 3: Development Environment Optimization - The document highlights the rapid growth of private and public-private partnership elderly care institutions, with 41,700 institutions and 722,000 employees projected by the end of 2025, where private and public-private institutions account for 71.9% [8]. - To create a more regulated and vibrant elderly care service market, the document proposes measures to ensure fair competition, improve government services, and support stable operations, including eliminating hidden barriers for external quality elderly care institutions and exploring electronic licensing applications [8].