促进银发经济发展！8部门发文培育养老服务经营主体

Core Insights - The Ministry of Civil Affairs and seven other departments have jointly issued measures to cultivate the elderly care service industry and promote the silver economy, focusing on brand development, supply-demand platform construction, and optimizing the development environment [1] Group 1: Brand Development - The cultivation of trademark brands in elderly care services is crucial for the high-quality development of the silver economy, with measures to support the establishment of distinctive brand signage and encourage provincial civil affairs departments to standardize names and signage for various elderly care service providers [5] - The document outlines initiatives to encourage elderly care service providers to enhance their brand visibility and reputation, providing clear policy pathways for cultivating well-known brands and strengthening leading enterprises in the sector [5] Group 2: Supply-Demand Platform - Various regions are working to eliminate barriers in the supply-demand connection for silver consumption, with examples such as the establishment of a provincial silver economy industrial park in Zhejiang, generating nearly 2.8 billion yuan, and the release of an elderly care product directory in Shaanxi, driving consumption close to 1.2 billion yuan [5] - The need to further unleash the consumption potential of the elderly population and create a senior-friendly consumption environment is emphasized as a critical challenge [5][6] Group 3: Development Environment Optimization - The document highlights the rapid growth of private and public-private partnership elderly care institutions, with a total of 41,700 elderly care facilities and 722,000 employees by the end of 2025, where private and public-private institutions account for 71.9% [10] - A series of practical measures are proposed to create a fair competitive environment, improve government services, and support stable operations in the elderly care market, including eliminating hidden barriers for quality external service providers and exploring electronic certificate applications for the sector [10]