Xin Lang Cai Jing·2026-01-13 11:28Core Viewpoint - The Chinese construction machinery giants are increasingly shifting their focus from domestic markets to international expansion, effectively replicating the Chinese market abroad through significant overseas revenue contributions [2][3][5]. Group 1: Overseas Revenue Growth - Sany Heavy Industry's overseas sales revenue reached 26.302 billion yuan in the first half of 2025, accounting for 60.26% of its main business income [3][20]. - Zoomlion followed closely with overseas revenue of 13.815 billion yuan, representing 55.58% of its total income [3][20]. - XCMG and LiuGong also reported overseas revenue contributions of 46.61% and 46.88%, respectively, indicating that nearly half of the revenue for leading companies comes from international markets [5][22]. Group 2: Shift in Business Strategy - The logic of Chinese companies going abroad is evolving from simple product exports to a comprehensive localization strategy that includes R&D, manufacturing, marketing, and financial services [5][22]. - XCMG has established internationalization as its main strategy, focusing on building a localized ecosystem that integrates the entire value chain [5][22]. - Zoomlion has created a dense global physical network with 13 R&D and manufacturing bases and over 30 primary business airports worldwide, allowing for rapid market response and customer loyalty [7][24]. Group 3: Technological Innovation - The focus on electrification and intelligent technology serves as a "technological moat" for Chinese construction machinery companies to penetrate high-end global markets [7][26]. - In 2025, the cumulative sales of electric loaders in China surged by 165.34%, with a market penetration rate of 23.25% [9][26]. - XCMG delivered 100 electric unmanned mining trucks capable of continuous operation in extreme conditions, showcasing advancements in safety and efficiency [9][26]. Group 4: Global Competitive Landscape - Chinese equipment manufacturers are transitioning from a volume-based strategy to a value-based competition, shedding the "low-cost" label [9][26]. - In the 2025 global top 50 construction machinery manufacturers list, 13 Chinese companies had an average overseas sales ratio of approximately 41.94%, with the highest exceeding 77% [9][26]. - The competition is shifting towards quality and value, reflecting a broader trend in the globalization of Chinese enterprises [9][26]. Group 5: Global Ecosystem Development - Chinese construction machinery companies are building a global industrial ecosystem that includes talent development, capital collaboration, and standardization [11][28]. - XCMG has innovated a "school-enterprise" model to cultivate skilled workers in markets like Uzbekistan [11][30]. - Zoomlion has established the "Zoomlion Overseas Academy" to implement global employee training programs and career development pathways for local staff [11][30].