CES 2026 | 蓝标传媒携手生态伙伴，共话AI时代营销新未来

Core Insights - The 2026 International Consumer Electronics Show (CES) has officially commenced in Las Vegas, showcasing cutting-edge technology and business solutions, reaffirming its status as a global technology trendsetter [1] Group 1: Chinese Companies at CES - Despite complex environmental and political challenges, Chinese companies demonstrate strong innovation and market participation, with 942 exhibitors, accounting for approximately 22% of the total, making China the second-largest exhibiting country [3][9] - This participation highlights China's critical role in the global consumer electronics and technology supply chain and its commitment to integrating into the global tech ecosystem through innovation [3][9] Group 2: AI and Marketing Discussions - Lyn Lu, head of overseas brand marketing at BlueFocus Media's Madhouse, discussed the practical applications of AI in marketing, future trends, and challenges faced by brands during internationalization, advocating for a strategy of "global strategy, local execution" [5][11] - The discussion emphasized the need for brands to maintain consistent brand identity while tailoring communication narratives to different cultural contexts and consumer behaviors [5][11] Group 3: Networking and Collaboration - The "China Innovation Night" event, co-hosted by Titanium Media and Madhouse, facilitated in-depth exchanges on industry evolution, AI, and global growth, featuring partnerships with companies like Moloco and Uber Ads [5][11] - The event provided a platform for industry elites from technology, marketing, and investment sectors to explore industry trends, market opportunities, and marketing innovations, fostering potential collaboration paths [7][13] Group 4: Future Strategies - BlueFocus Media is advancing its "AI + Globalization 2.0" strategy, focusing on the dual evolution of technology and business, aiming to systematize multimodal AI capabilities to empower clients for high-quality growth [7][13] - The company plans to continue exploring new marketing paradigms in the AI-native era, integrating global resources and innovative strategies to help global brands establish lasting influence in diverse markets [7][13]