Guangdong PAK (SZ:300625) Xin Lang Cai Jing·2026-01-13 11:33Group 1: Core Insights - The event "Dance Power, Special Price Approved by the President" on January 10 showcased a new digital marketing strategy by the company, emphasizing "light health" through engaging formats like dance and interactive auctions [1][12] - The live stream achieved significant success, generating over 650,000 yuan in ticket sales, with 1,771 tickets sold and a total exposure of 1.96 million times, setting a new industry record for live streaming [4][14] Group 2: New Media Strategy Empowerment - The company has been focusing on digital marketing, launching the Douyin local plan in 2024, and implementing a dual-engine localization strategy of "LBS + SNS" to enhance online channel presence [4][14] - The live stream served as a powerful tool to drive traffic to offline stores, leveraging the brand's authority and enhancing consumer trust in the company's commitment to "whole-house light health" [7][19] Group 3: Innovative Live Streaming Model - The company innovated its live streaming approach by integrating brand and dealer live streams, allowing for a collaborative model that increases brand visibility while driving traffic to physical stores [7][19] - The live stream featured interactive elements such as a "dance PK" segment and an online auction, which increased viewer engagement and transformed passive watching into active participation [9][21] Group 4: Data-Driven Operations - The event was not just a short-term promotion but a significant innovation in digital marketing, allowing the company to gather actionable user data and feedback for ongoing strategy optimization [11][23] - The marketing team emphasized the importance of understanding consumer preferences and brand recall, using data analysis to guide the brand towards a more youthful and interactive communication strategy [11][23]