模仿胖东来20个月、调改300家门店,永辉仍在亏钱

Core Viewpoint - Yonghui Supermarket is experiencing significant financial challenges, with a notable decline in revenue and net profit due to extensive store adjustments and external risks affecting its stock price [2][11][12]. Financial Performance - In the first three quarters of 2025, Yonghui Supermarket reported revenue of 42.434 billion yuan, a year-on-year decrease of 22.21%, and a net profit loss of 1.502 billion yuan after excluding non-recurring items [11][12]. - The decline in revenue and profit is primarily attributed to the closure of over 325 stores, reducing the total number of operating stores from a peak of 1,000 to 450 [11][12]. Market Reaction - Investors anticipated continued losses for Yonghui Supermarket in 2025, viewing the situation as expected given the significant losses reported in the third quarter [12]. - The company's stock price has fallen from nearly 7 yuan at the end of 2024 to around 5 yuan, influenced by concerns over cash flow and a contract dispute involving the chairman [12] . Store Adjustment and Improvement - As of the end of the third quarter of 2025, Yonghui has completed approximately 50% of its store adjustments, with adjusted stores showing an average customer traffic increase of over 80% and some stores returning to profitability [2][13]. - The company aims to complete adjustments for all stores by June 2026, with a target of over 300 adjusted stores before the 2026 Spring Festival [13]. Strategic Initiatives - Yonghui Supermarket has been implementing the "Fat Donglai" model since May 2024, focusing on supply chain transformation, customer experience enhancement, and organizational culture restructuring [13][14]. - The first store adopting this model opened in Chengdu in October 2024, emphasizing employee and customer happiness [14].