“2026北大报告”发布2026年度文化产业十大趋势

Core Insights - The "2026 Peking University Report" outlines the top trends and characteristics in the cultural industry for 2025 and forecasts for 2026, emphasizing the importance of digital transformation and AI integration in cultural practices [1] Group 1: Cultural Industry Trends - The top ten trends for the cultural industry in 2026 include the deepening of digital governance of cultural resources, utilizing technologies like AI and 3D modeling for better preservation and sharing of cultural heritage [2] - AI agents are expected to empower individual creators in the cultural and tourism sectors, lowering barriers to entry and enabling them to thrive as "super individuals" in the industry [2] - Globalization of local culture is driving the upgrade of cultural exports, with successful examples like Li Ziqi's videos and other cultural products that effectively communicate Chinese stories while minimizing cultural discount [2] Group 2: Policy and Market Dynamics - The "14th Five-Year Plan" is set to enhance the synergy between policy support and market vitality, fostering a critical phase of integration in the cultural industry [3] - Cultural data is transitioning from a supportive tool to a core driver of brand development, enhancing market competitiveness through the analysis of user behavior and resource activation [3] Group 3: Technological Integration - The widespread application of intelligent robots in the cultural and tourism sectors is expected to enhance visitor experiences and address labor shortages due to aging populations [3] - The integration of AI in creative processes is reshaping the production of cultural products, allowing for automated content generation and new business models [5] Group 4: New Business Models and Experiences - The fusion of cultural tourism with various industries is creating new business scenarios, such as immersive experiences and pet-friendly travel options, which cater to emotional consumer needs [4] - Cultural innovation is moving towards practical applications, with new formats like night markets and immersive theaters engaging younger audiences and transforming cultural consumption [4] Group 5: Key Terms and Characteristics - The top ten keywords for the cultural industry in 2025 include terms like "data intelligence empowerment" and "emotional value consumption," reflecting the evolving landscape of cultural consumption [6] - Key characteristics highlight the dominance of emotional economics, the rise of national trends, and the deep integration of AI across the cultural industry [6]