为硬核科技打造破圈范本，《一路通行》解码“数字中国”

Core Viewpoint - The documentary reality show "一路通行" produced by China Unicom and CCTV has successfully concluded, achieving over 250 million exposures, 180 million topic reads, and 45 million views, showcasing the integration of technology and industry in the context of "Digital China" [1][3]. Group 1: Program Structure and Content - The show features a narrative core centered on technology empowerment, with scenes closely aligned to the storytelling function, covering 9 cities across 8 provinces in China, creating an immersive exhibition of "Digital China" [3]. - Each episode transforms serious industry knowledge and workflows into engaging tasks such as professional experiences, interactive check-ins, and competitive challenges, allowing guests to deeply engage with various scenarios [3][5]. - Guests act as "experience officers" rather than mere observers, participating in tasks that demonstrate digital efficiency, such as locating specific sheep using handheld devices and electronic ear tags, showcasing the capabilities of technology in agriculture and manufacturing [3][5]. Group 2: Audience Engagement and Knowledge Dissemination - The program employs a dual-line parallel or team competition format, where genuine experiences triggered by tasks facilitate the internalization and empathy of technological value [5]. - The design of "tasks as experiences and competition as explanation" allows viewers to follow guests through the entire process from task execution to technological breakthroughs, creating a compelling and persuasive knowledge dissemination pathway [5]. - "一路通行" effectively combines real scenes, light competition, and documentary depth, enabling audience empathy and exploring a successful path for popularizing professional content, exemplifying a blend of professional experience, cultural tourism promotion, technology popularization, and mainstream value transmission [7].