Nan Fang Du Shi Bao·2026-01-13 11:44Core Viewpoint - Guangdong is launching the "Guangdong Goods Go Global" spring action to boost market expansion and sales for its manufacturing sector, particularly in the home appliance industry, marking a strong start to the year 2026 [1][3]. Group 1: Event Overview - The "Guangdong Goods Go Global" spring action will commence on January 15, featuring 12 promotional events, including 10 offline and 2 online, along with 18 supporting activities [3][4]. - The event aims to showcase Guangdong's home appliance industry, emphasizing its innovation and quality, and is seen as a significant commercial event for the region [3][4]. Group 2: Industry Significance - Guangdong's home appliance sector has achieved over 10 national firsts in various categories, including production volume and patent numbers, highlighting its leading position in China's manufacturing landscape [4][6]. - The Guangdong-Hong Kong-Macao Greater Bay Area accounts for nearly 30% of the global smart home appliance market, underscoring Guangdong's critical role in the global home appliance industry [4][8]. Group 3: Marketing Strategy - The promotional activities will utilize a dual approach of online and offline engagement, creating an immersive experience for consumers while adapting to digital consumption trends [5][6]. - The event will not only focus on selling products but also on experiential consumption and showcasing the aesthetic of manufacturing, aiming to reshape consumer perceptions and stimulate new demand [5][10]. Group 4: Industrial Ecosystem - Guangdong's manufacturing sector is transitioning from "Made in Guangdong" to "Intelligent Manufacturing in Guangdong," reflecting advancements in technology, design, and quality [6][8]. - The home appliance industry has established a comprehensive ecosystem, integrating production, assembly, distribution, and recycling, which enhances resilience and efficiency [9][10]. Group 5: Innovation and Quality - Companies like Midea and Gree are leading innovations in product design and functionality, catering to specific market needs and enhancing their competitive edge [10]. - The shift towards high-quality living standards is driving the demand for innovative home appliances, with products designed to meet diverse consumer preferences [10].