Core Viewpoint - The winter tourism market in China is experiencing a significant surge, with projections indicating that the number of participants in ice and snow tourism will reach 360 million by the winter of 2025-2026, generating an expected revenue of 450 billion yuan [1] Group 1 - The ice and snow tourism sector has shown strong growth since the beginning of the year, setting a positive tone for the overall cultural and tourism market for the year [1] - The report titled "China Ice and Snow Tourism Development Report (2026)" provides optimistic forecasts for the future of the industry [1] - There is a need for a strategic approach to ensure that the ice and snow economy transitions from being "seasonally popular" to "consistently thriving" throughout the year [1]
新华视评·“冷热”冰雪季丨超越“一季繁华”，冰雪旅游要有好品牌
Xin Hua Wang·2026-01-13 11:55