金帝巧克力再回应擦边营销：此前不知可关闭AI推广优化功能

Core Viewpoint - The controversy surrounding the Chinese chocolate brand "Jindi" arose from a promotional post on Xiaohongshu, which some netizens perceived as having sexual innuendos and disrespecting women. The brand issued an apology, but skepticism remained among users [1][2]. Group 1: Incident Overview - The controversial statement was not part of the original content but was generated automatically by Xiaohongshu's algorithm during the promotion process [1][2]. - The post was published on February 18, 2025, and the promotional function was activated on December 24, 2025, leading to the automatic generation of the misleading cover text [1]. - The brand's team was unaware that the AI optimization feature could be manually turned off, and they could not preemptively filter sensitive words [2]. Group 2: Brand Response and Measures - Following the incident, the brand has taken immediate corrective actions, including halting all promotions of the post on Xiaohongshu [5]. - The brand is in communication with Xiaohongshu to improve the algorithmic processes to prevent misinterpretation of content in the future [5]. - An internal review of all previously published content is underway to ensure stricter oversight [5]. Group 3: Brand Background - "Jindi" is a product line under Jindi Food Co., Ltd., established in 2017 in Quanzhou, Fujian Province, focusing on food manufacturing [6]. - The company specializes in the production and sale of chocolate, confectionery, and snack foods, and has been operating under the brand name "Jindi" for over 20 years [6].