Xin Lang Cai Jing·2026-01-13 12:37Core Insights - The 2026 Spring Festival holiday, lasting 9 days, is expected to significantly boost outbound travel demand, with bookings already reaching peak levels [1] Group 1: Booking Trends - Bookings for the 2026 Spring Festival holiday are projected to surpass those of 2025 across multiple platforms, with a 60% increase in outbound travel participants and a 50% increase in product variety compared to last year [2] - Short-haul outbound travel products remain dominant, with a notable increase in users opting for flexible travel arrangements, such as combining returning home and traveling abroad [4] - Data from Qunar indicates that outbound flight bookings peaked a week before the holiday, with a significant rise in ticket prices leading up to the holiday [3][5] Group 2: Popular Destinations - Southeast Asia remains a top choice for travelers, with destinations like Singapore, Kuala Lumpur, and Bali dominating the list of popular international flight bookings [6][8] - New visa-free countries, such as Turkey and Russia, have seen a 30% increase in inquiries, with Russia being the most popular destination for group tours during the holiday [7] - Long-haul destinations like Egypt, Spain, and Australia have also seen substantial growth in hotel bookings, with increases of over 200% in some cases [8] Group 3: Pricing Dynamics - Outbound flight prices are closely linked to travel demand, with the highest prices observed just before the holiday, followed by a significant drop after the peak travel days [5][6] - Travelers who plan to depart just before the holiday can benefit from lower ticket prices, with some flights being half the price of peak travel days [6] Group 4: Traveler Behavior - The trend of "puzzle vacationers" is on the rise, with many travelers opting for flexible travel plans that allow them to enjoy both family time and vacations [4][9] - The younger generation (Gen Z) is leading the trend towards more adventurous and nature-focused travel experiences, with a threefold increase in search interest for outbound travel among this demographic [9]