深圳创新平台为出版行业高质量发展注入新动能

Core Insights - The establishment of the National New Book Launch Center marks a new phase of institutionalization and sustainability in promoting nationwide reading [1][3] - The center has successfully positioned Shenzhen as a cultural hub for new book launches, with significant sales achievements and a growing influence in the publishing industry [2][5] Group 1: National New Book Launch Center - The National New Book Launch Center was founded in April 2021 as the first systematic platform for new book selection and release in China, aiming to normalize nationwide reading through continuous launch activities [2][3] - By 2025, the center has collaborated with over 35 leading publishing institutions and hosted more than 200 launch events, significantly enhancing its cultural impact [2][3] - In 2025, the center's selected 124 new books achieved total sales of 1.75 million copies, with 41 titles entering the top 50 in their respective markets and 18 titles ranking first in their categories [5][6] Group 2: Market Trends and Insights - The 2025 National New Book Market Report indicates that the retail market introduced 198,000 new book titles, with a contribution rate of 23.2% from new book sales [6] - The report highlights that physical bookstores remain the primary distribution channel for new books, covering nearly 90% of new book varieties [6] - Key trends in the new book market include the popularity of literary works by renowned authors, the rise of children's educational books leveraging innovative formats, and the increasing demand for psychological self-help literature [6][7] Group 3: Industry Collaboration and Future Outlook - Industry leaders emphasize the importance of platforms like the National New Book Launch Center in fostering collaboration and supporting the healthy development of the publishing industry [4][8] - The center aims to enhance its functionality and expand its influence, addressing the challenges of reading guidance and content promotion [4][8] - The successful hosting of the event signifies the center's evolution into a crucial industry hub for resource aggregation, trend leadership, and deep cooperation among publishing entities [8]