Axalta Announces Orange ‘Solar Boost’ as its 2026 Global Automotive Color of the Year

Core Insights - Axalta Coating Systems has announced its 2026 Global Automotive Color of the Year, named Solar Boost, which is a vibrant orange designed to resonate with modern consumer preferences for expressive colors and finishes [1][3]. Group 1: Color Significance - Vehicle color significantly influences buyers' perceptions regarding safety, sportiness, elegance, and resale value, with over 80% of buyers considering it a key factor in their purchasing decision [3]. - Solar Boost reflects a trend towards individualistic design, appealing particularly to younger and trend-conscious consumers who desire vehicles that express personal identity [3][4]. Group 2: Global Color Trends - Orange is emerging as a globally significant color, symbolizing warmth and optimism in North America, vibrancy in Latin America, and individuality in the Asia Pacific region, particularly in the context of electric vehicles [4]. - The color Solar Boost captures a shared sense of positivity and momentum, making it a powerful statement for drivers seeking to reflect their individuality and confidence [4]. Group 3: Expertise and Innovation - The development of Solar Boost is based on Axalta's extensive experience in color science, human psychology, and popular culture, ensuring that the color is manufacturable, beautiful, durable, and sustainable [5]. - This marks the 12th year Axalta has recognized an Automotive Color of the Year, showcasing its 160 years of expertise in color design and innovation [5].