Zhong Guo Zheng Quan Bao·2026-01-13 12:55Group 1 - The core activity of banks in early 2023 involves launching asset enhancement marketing campaigns to attract customers by offering rewards for increasing their financial assets [1][2] - Major banks such as Industrial and Commercial Bank of China, Agricultural Bank of China, and Bank of China have initiated these campaigns, which include various incentives for customers to deposit funds [1][4] - The marketing activities are a response to the ongoing pressure on net interest margins, prompting banks to shift focus from traditional deposit assessments to a wealth management competition centered on Assets Under Management (AUM) [1][7] Group 2 - The asset enhancement marketing activities allow customers to earn high points by increasing their average financial assets, which can be redeemed for various gifts and services [2][5] - Agricultural Bank of China's campaign runs until March 31, 2026, offering rewards based on specific asset increase thresholds, ranging from 100,000 to over 600,000 yuan [4] - The trend of banks offering rewards has led to a phenomenon where customers frequently switch banks for better incentives, creating a challenge for banks in retaining these customers long-term [7][8] Group 3 - To address the issue of customer retention, banks are encouraged to develop a layered customer tagging system to differentiate between arbitrage customers and potential long-term clients [8] - The industry is advised to create a comprehensive wealth management system that includes savings, investments, insurance, and trust services to diversify income sources and enhance customer loyalty [8]