Colgate-Palmolive(US:CL) Nan Fang Du Shi Bao·2026-01-13 13:01Group 1 - Colgate is accused of unauthorized use of content from a self-media blogger, which includes editing and altering original video material for commercial promotion [2][3] - The blogger claims that Colgate's actions mislead consumers by suggesting the toothpaste can "close gaps" and "repair teeth," which are not mentioned in the original content [3] - The blogger demands that Colgate cease the distribution of the infringing content and communicate regarding the infringement and responsibility [3] Group 2 - Colgate's customer service has stated they are unaware of the situation and have not provided a response to inquiries from the media [5] - The product in question has sold over 180,000 units, promoting effects such as "sensitivity repair," but has faced consumer complaints regarding exaggerated claims and lack of effectiveness [5] - Regulatory bodies are increasing scrutiny on toothpaste advertising practices, with new regulations set to take effect on December 1, 2023, requiring manufacturers to ensure compliance with safety and efficacy claims [8][9]