Edible Garden Expands New York City Dominance with New Urban Market and DUMBO Market Locations in Brooklyn and Manhattan

Core Viewpoint - Edible Garden AG Incorporated is expanding its retail presence by introducing its fresh organic herbs, hydroponic basil, and clean-label food brands in new Urban Market and DUMBO Market locations in Brooklyn and Manhattan, enhancing access to sustainable food options in high-density urban areas [1][4]. Group 1: Company Overview - Edible Garden is a leader in controlled environment agriculture (CEA), providing sustainable, locally grown organic produce through its Zero-Waste Inspired® farming model [5]. - The company operates over 5,000 retail locations across the U.S., Caribbean, and South America, utilizing advanced safety protocols and sustainable packaging [5]. - Edible Garden's proprietary GreenThumb 2.0 software optimizes greenhouse conditions and aims to reduce food miles, while its patented Self-Watering display extends plant shelf life [6]. Group 2: Product Offerings - The new locations will feature Edible Garden's fresh potted living herbs, cut herbs, and hydroponic basil, as well as its value-added food brands, Pickle Party and Pulp [3]. - Pickle Party includes fresh fermented pickles and krauts, while Pulp offers gourmet and chili-based sauces, expanding the company's product range beyond fresh produce [3][8]. Group 3: Market Strategy - The expansion into Urban Market and DUMBO Market aligns with the company's strategy to penetrate high-density metropolitan areas, focusing on quality, authenticity, and transparency in retail environments [4]. - The company emphasizes the importance of proximity to market and rapid replenishment to ensure consistently fresh products for health-conscious consumers [4].