中国演出行业协会：2025年全国营业性演出票房收入616.55亿元

Core Insights - The China Performance Industry Association forecasts that by 2025, the national box office revenue from commercial performances (excluding entertainment venue performances) will reach 61.655 billion yuan, with a year-on-year growth of 6.39% compared to 2024 [1] - The number of performances is expected to be 640,400, representing a 6.58% increase from 2024, and the audience size is projected to be 194 million, up 4.22% year-on-year [1] Group 1: Large-scale Performances - In 2025, there will be 3,000 large-scale commercial performances (over 5,000 attendees), a 12.70% increase from 2024 [1] - The box office revenue from these large-scale performances is expected to be 32.448 billion yuan, reflecting a 9.49% year-on-year growth [1] - The audience for large-scale performances is projected to reach 43.386 million, an 18.81% increase compared to 2024 [1] Group 2: Economic Impact - Large-scale performances are estimated to drive additional consumption in transportation, accommodation, dining, tourism, and shopping, exceeding 220 billion yuan in 2025 [1] - The average multiplier effect of large performances on other consumption is 1:6.85 [1] Group 3: Cultural Significance - The integration of cultural and tourism sectors is deepening, with performances evolving beyond mere stage art to become urban cultural symbols and consumer hotspots [1] - The association notes that more professional theaters are innovating to expand their social functions, becoming key engines for enhancing urban cultural quality and promoting tourism development [1] Group 4: Tourism Performances - By 2025, there will be 198,700 performances of medium and large-scale tourism-related shows, marking a 4.95% increase [2] - The box office revenue from these tourism performances is projected to be 17.442 billion yuan, with a year-on-year growth of 6.43% [2] - The audience size for tourism performances is expected to reach 87.9897 million, reflecting a 3.01% increase compared to the previous year [2]