Zheng Quan Ri Bao Zhi Sheng·2026-01-13 13:20Group 1 - The core viewpoint of the articles highlights the rising interest in the GEO (Generative Search Engine Optimization) concept, driven by advancements in AI large models, which is reshaping content marketing and advertising strategies in the media sector [1][2][3] - GEO is defined as the use of generative AI technology to create content that closely matches user intent, enhancing its ranking and citation rate in AI searches, and is seen as a new form of content marketing distinct from traditional SEO [1][2] - Analysts from Dongfang Securities and Pacific Securities predict that the GEO market is in its early stages but is expected to experience rapid growth, potentially transforming advertising from one-time traffic payments to long-term AI information operations [1][2] Group 2 - Several companies, including Yingli Media and People's Daily, have clarified their positions regarding GEO business, stating that their current operations do not include GEO and that their business models have not yet matured, leading to uncertainties in market recognition and profitability [2][3] - Yingli Media reported a stock price increase of 97.54% from December 30, 2025, to January 13, 2026, indicating significant volatility and potential risks associated with the recent surge in stock prices [2] - Experts warn that the current hype around GEO carries high risks, as many companies have not established a viable business model or generated actual revenue from GEO, and the reliance on AI model recommendations may lead to rapid obsolescence of existing optimization strategies [3][4]