上海新政激活六大行业吸金潜力，金融创新将成促消费重要手段

Core Viewpoint - The new policy emphasizes systematic linkage and quality competition on the supply side, aiming to enhance service quality and stimulate consumption in Shanghai's service industry [1][2][3]. Group 1: Policy Measures - The "Several Measures" document outlines 28 policy initiatives targeting six key sectors: finance, information services, transportation, cultural and entertainment services, life services, and inspection and certification [1][6]. - The focus is on optimizing supply and expanding consumption to create new growth points in the service sector [1][2]. - The policy integrates finance directly into consumption promotion, addressing personal consumer finance, insurance product innovation, and financial support for service industry operators [1][9]. Group 2: Economic Strategy - The strategic shift in Shanghai's consumption promotion focuses on long-term structural changes rather than short-term stimulus, aligning with national directives to expand domestic demand [2][3]. - The service sector and consumption have shown positive growth trends, with service value added increasing by 5.9% and retail sales of consumer goods growing by 5% in the first eleven months of 2025, both surpassing national averages [2][6]. Group 3: Industry Focus - The six targeted industries account for approximately 60% of Shanghai's service sector value added and about 70% of service consumption [6]. - The policy aims to break down industry barriers and promote deep integration across various fields, creating a "service + consumption" ecosystem [3][4]. Group 4: Quality and Innovation - The measures highlight the importance of high-quality service supply to drive consumption demand, with a focus on digitalization and cross-industry integration [4][5]. - Specific initiatives include enhancing the quality of cultural and entertainment offerings, supporting high-level exhibitions, and promoting the gaming and esports industries [6][7]. Group 5: Financial Support - The policy emphasizes the integration of consumption scenarios with financial services, encouraging the development of tailored financial products for sectors like elderly care and wealth management [9][10]. - Financial support is aimed at easing payment pressures for consumers and providing funding assistance to service industry operators [10][11].