从“馆藏”到“潮流”，陕西让文化资源变消费动力

Core Insights - The integration of cultural and tourism industries in Shaanxi is being emphasized, with a focus on innovative cultural products that enhance consumer engagement and drive economic growth [1][4] Group 1: Cultural Product Development - The "Golden Rice Bowl" refrigerator magnet, inspired by a Tang Dynasty gold bowl, has sold over 200,000 units since its launch in August 2024, highlighting the success of cultural creative products [1] - The Shaanxi History Museum has developed over 300 cultural products based on six major thematic IPs, including "National Treasure Imprint" and "Flower Dance of the Tang Dynasty" [2] - The design of cultural products is evolving to incorporate deeper cultural meanings and practical applications, moving beyond traditional limitations [1] Group 2: Technological Integration - The Xi'an Beilin Museum is utilizing digital technology to create interactive experiences, allowing visitors to engage with historical artifacts in innovative ways [2][3] - The "Empire Code - Qin Shi Huang's Tomb" XR experience exhibition is transforming historical narratives into immersive experiences, with the first overseas authorized experience store opening in Vancouver [3] - The shift from product sales to experience economy is driving a multiplier effect in cultural tourism consumption [3] Group 3: Economic Impact - In the first half of 2025, the added value of the cultural tourism industry in Shaanxi accounted for 6.81% of the province's GDP, indicating its strategic importance [4] - The Shaanxi Provincial Cultural and Tourism Department is committed to deepening the integration of cultural heritage with various sectors, including non-heritage, scenic areas, film, and gaming [4] - A series of initiatives are being implemented to accelerate the transformation of cultural resources into cultural assets, including the release of blueprints for cultural creative industries [3][4]