Goody® Hair Teams Up with Lee® for Limited-Edition Accessories Collection

Core Insights - Goody, a leading hair accessories brand, has launched a limited-edition collection in collaboration with Lee, marking Lee's first entry into the hair and beauty market [1][2] - The collection features 20 items, including hairbrushes, hair ties, headbands, scrunchies, claw clips, and bows, all inspired by American denim style [2] - The collection is exclusively available at Walmart, Walmart.com, and Lee.com, with prices ranging from $5.94 to $12.94, making it an affordable option for consumers [2][3] Company Overview - Goody has been a leader in the hair accessory market since its founding in 1907, known for its 'ouchless' hair accessories that allow for personal style expression without damaging hair [4] - Lee, a brand under Kontoor Brands (NYSE: KTB), has a 135-year history in designing denim and workwear, appealing to a global audience with products sold in over 100 countries [4] - Lee's focus on trend-right and timeless styles, along with its integration into pop culture through collaborations, aims to attract a new generation of fans [4]