CNBC·2026-01-13 14:00Core Insights - PixVerse, an Alibaba-backed startup, has launched an AI tool for real-time, interactive video creation, allowing users to direct video content as it is generated [1][2] - The company aims to innovate business models by enabling users to influence narratives in micro-dramas or video games without predefined storylines [2] - PixVerse has raised over $60 million in funding, with a significant portion coming from international investors, and is nearing another funding round [3] Company Overview - Founded in 2023, PixVerse has quickly gained traction, surpassing 16 million monthly active users as of October [9] - The company aims to double its workforce to nearly 200 employees by the end of the year and targets 200 million registered users in the first half of the year [10] - PixVerse reported an estimated annual recurring revenue of $40 million in October [12] Industry Context - The AI video generation market is predominantly led by Chinese companies, which offer faster generation speeds and lower costs compared to competitors like OpenAI's Sora 2 Pro [5][7] - Chinese firms are focusing on scalable, low-cost production tools, contrasting with the more simplistic offerings from U.S. products [11] - The competitive landscape includes other players like Kuaishou's Kling, which generated nearly $100 million in revenue in the first three quarters of 2025 [13] Technological Development - PixVerse's tool aims to eliminate waiting times in video creation, reshaping user interaction with AI-generated content [9] - The company prioritizes technology development over immediate commercialization, claiming sufficient funding for a decade of operations [13] - Concerns about the quality of AI-generated content are acknowledged, with comparisons made to the early years of computer graphics, suggesting that quality will improve over time [14]