刘亦菲代言的汽车品牌来了一个比亚迪高管

Group 1 - Zhao Changjiang, former executive of BYD, has officially joined Zhijie Automobile under Hongmeng Zhixing as Executive Director and Executive Vice President [1] - Zhao expressed gratitude for his experience at BYD, emphasizing the importance of user value, technological innovation, and industry advancement [1] - Prior to joining Zhijie, Zhao worked at BYD for over 15 years, rising through the ranks to become the youngest executive at BYD [2] Group 2 - Zhao's transition to Zhijie is closely related to his experience with the Tengshi brand, which saw significant success with the Tengshi D9 model, achieving over 100,000 cumulative sales in 2025 [3] - Zhijie is set to launch its first MPV model, the Zhijie V9, in 2026, targeting the mid-to-large luxury market, raising questions about its potential to replicate the success of the Tengshi D9 [3] - The Zhijie brand's main sales currently come from the Zhijie R7, which has experienced significant sales fluctuations, indicating a need for a stable product to support growth [3]