Vita Coco® Joins Forces with U.S. Men’s National Team Star Weston McKennie as Global Brand Ambassador

Core Insights - Vita Coco continues its partnership with Weston McKennie, naming him as a Global Brand Ambassador, emphasizing the importance of hydration in athletic performance as the soccer world anticipates a major event in 2026 [3][4] Company Overview - The Vita Coco Company is focused on delivering healthy, nutritious, and great-tasting products, including its flagship coconut water brand and protein-infused water PWR LIFT, and operates as a public benefit corporation and Certified B Corporation [9] Product Highlights - Vita Coco Original Coconut Water contains 1,149mg of electrolytes per 500ml, which is 3.5 times more than the leading sports drink that has approximately 292mg of electrolytes per 500ml, positioning it as a superior hydration option for athletes and consumers [5][8] Marketing Strategy - As a Global Brand Ambassador, McKennie will be featured in various marketing campaigns and initiatives, highlighting his training, recovery, and daily routines, reinforcing Vita Coco's role in his hydration strategy [6][7]