“小熊变大？是你能握住了！” 知名巧克力被指擦边营销，回应来了

Core Viewpoint - The controversy surrounding the Chinese chocolate brand "Jindi" arose from a promotional post on Xiaohongshu, which some netizens perceived as having sexual innuendos and disrespecting women. The brand issued an apology, but skepticism remained among users regarding the explanation provided [1][3]. Group 1: Incident Overview - The controversial statement was not part of the original post but was generated automatically by Xiaohongshu's algorithm during the promotion process [1]. - The promotional post was published on February 18, 2025, and the promotion feature was activated on December 24, 2025, leading to the automatic generation of the misleading cover text [1]. - The brand's team was unaware that the AI optimization feature could be manually turned off, and they could not preemptively filter sensitive words [2]. Group 2: Brand Response and Measures - Following the incident, the brand has taken several corrective actions, including pausing all promotions of the controversial post on Xiaohongshu [7]. - The brand is in communication with Xiaohongshu to improve the algorithm and prevent misinterpretation of content in the future [7]. - The team is conducting a thorough review of all previously published content to ensure stricter oversight [7]. Group 3: Company Background - Jindi Food Co., Ltd., established in 2017 and located in Quanzhou, Fujian Province, specializes in the production and sale of chocolate and confectionery products [8]. - The company was previously known as COFCO Jindi Food (Shenzhen) Co., Ltd. and was fully acquired by Good Neighbor Co., Ltd. in 2016 [8].