估值9000万？独家对话“死了么”APP创始人：“我们没想过圈一波钱就跑”

Core Insights - The "Did You Die?" app has gained significant traction, with user growth reported at 500 times since its launch, leading to a company valuation of approximately 90 million [1][4][7] - The app addresses the increasing trend of solitary living in China, with projections indicating that by 2024, the number of individuals living alone will reach 123 million, a 5.2% increase [3][26] - The founder expresses a commitment to developing the app into a comprehensive safety service for solitary individuals, inspired by the American app Life360, and aims to leverage AI and automation for this purpose [5][23] User Growth and Valuation - The app's user base has expanded dramatically, with estimates suggesting that at least 50% of individuals in a sample of ten have heard of it, and the valuation has surged from 8 million to between 80 million and 90 million [6][7] - The company plans to limit equity offerings to no more than 10% to maintain control while seeking sufficient funding to support growth [7][8] Market Context and Competition - The rise of solitary living has created a market for products catering to this demographic, with the app positioned to meet the emotional and psychological needs of users [3][26] - The founder acknowledges the presence of competing products but emphasizes a focus on user needs rather than direct competition [22][26] Product Development and User Feedback - Upcoming updates to the app will include features such as reminder notifications and a shift from email to SMS for notifications, reflecting user feedback and operational costs [8][11] - The company is considering integrating health monitoring features in the future, indicating a potential expansion of the app's functionality [13] Financial Considerations - The app's pricing has increased from 1 yuan to 8 yuan, with potential future increases due to rising operational costs, although the founder assures that there will be no immediate further price hikes [5][6] - The company is exploring sustainable revenue models, including potential international markets where payment mechanisms are more established [24] Entrepreneurial Insights - The founder's personal experiences with solitary living inform the app's development, highlighting a deep understanding of the target audience's needs [20][26] - The company aims to foster innovation among young entrepreneurs, reflecting a belief in the potential for meaningful contributions in the tech space [25][27]