栋方木作张翔：“在成都做一家能传承下去的潮玩企业，像乐高那样”

Core Viewpoint - Dongfang Woodwork aims to transform traditional cultural heritage into commercially viable products, focusing on simplifying complex designs to appeal to younger consumers while maintaining the essence of ancient architecture [2][10][19]. Company Overview - Dongfang Woodwork, established in 2019, initially operated as a workshop dedicated to the meticulous replication of traditional Chinese architecture, specifically the Beijing Central Axis [2][8]. - The company has developed over 300 product designs and is preparing for a shift towards commercial scalability by mid-2025 [2][9]. Product Development - The company has spent three years creating a detailed wooden model of the Beijing Central Axis, which is 7.8 kilometers long at a 1:150 scale, totaling over 50 meters in length [8]. - Dongfang Woodwork's core competitive advantage lies in simplifying complex assembly processes to make products accessible to the general public while preserving traditional aesthetics [8][10]. Market Strategy - The company recognizes the need to provide "replicable joy" to attract younger consumers, shifting focus from merely showcasing products to creating engaging experiences [7][10]. - At least 70% of the products will target younger audiences, emphasizing emotional value rather than just educational content [10]. Manufacturing and Technology - The company has adopted a rigorous approach to quality control, achieving a precision level of 0.2 millimeters in production, which is considered industry-leading [18]. - Dongfang Woodwork is exploring the integration of digital technologies such as 3D scanning and AI modeling to enhance product development and create digital assets [19]. Future Outlook - The company aims for exponential growth while maintaining a long-term vision, likening its aspirations to that of LEGO, focusing on sustainable development over rapid success [20]. - Chengdu is viewed as an ideal location for the cultural and creative industry, providing a vibrant talent pool and a supportive ecosystem for innovation [21][22].