报告显示：大湾区企业在贸易紧张局势下加速拓展东盟市场

Core Insights - The report highlights that enterprises in the Greater Bay Area (GBA) are accelerating their strategies to expand into the ASEAN market to promote business growth and enhance supply chain resilience [1][2]. Group 1: Business Expansion Strategies - 73% of surveyed GBA enterprises plan to accelerate their business development in ASEAN, indicating the increasing importance of ASEAN as a long-term growth engine amid global trade tensions [1]. - The preferred destinations for GBA enterprises in the next three years include Singapore, Vietnam, Thailand, Malaysia, and Indonesia, with a focus on driving sales growth particularly in Thailand, Vietnam, and Indonesia [1]. - 98% of surveyed GBA enterprises intend to maintain or expand their sales operations in ASEAN, reflecting a 25% year-on-year increase [2]. Group 2: Production and Procurement - 91% of surveyed enterprises aim to expand or maintain their production and procurement bases in ASEAN, up 7 percentage points year-on-year, indicating a stronger intent to diversify supply chains and reduce external risks [1][2]. Group 3: Challenges in Market Entry - The primary challenge for GBA enterprises entering the ASEAN market is finding suitable local partners, with 47% of enterprises facing this issue, a 24 percentage point increase compared to 2024 [2]. - Cultural and language differences (46%) and difficulties in hiring skilled professionals (40%) are also significant challenges, reflecting the need for reliable advisory services and deeper cross-border support [2]. Group 4: Sustainability Initiatives - 83% of surveyed enterprises have initiated green plans, marking a three-year high in sustainable development efforts [2]. - 96% of respondents plan to increase or maintain their ESG funding in the next two years, with 66% intending to boost ESG investments, a 26 percentage point increase from 2024 [2]. Group 5: Role of Hong Kong - Hong Kong is positioned as a unique "super connector" that can enhance the momentum of GBA enterprises in ASEAN, leveraging its comprehensive trade, financial, and professional service platforms to effectively respond to changes and strengthen ESG practices [2][3].