出自广东佛山 袁记云饺冲刺上市：全国门店超4200家 “手工现包现煮”年收25亿元

Core Viewpoint - Yuanji Yunjiao, a fast-growing Chinese dumpling chain, has submitted its IPO application to the Hong Kong Stock Exchange, aiming to expand its global footprint after achieving rapid growth in just under nine years [1][2]. Group 1: Company Growth and Expansion - Founded in April 2017, Yuanji Yunjiao started with a registered capital of 100,000 yuan and quickly established itself in the Chinese fast-food market by focusing on "freshly made" dumplings [2]. - By 2018, the company had over 100 stores and established a factory in Suzhou, laying the groundwork for future expansion [2]. - The brand saw explosive growth in 2021, surpassing 1,000 stores and transitioning from a regional to a national chain [2]. - As of September 30, 2025, the total number of stores reached 4,266, with a significant presence in over 200 cities and international locations including Singapore and Thailand [3][6]. Group 2: Business Model and Brand Strategy - Yuanji Yunjiao operates under a dual-brand strategy with "Yuanji Yunjiao" focusing on dining and "Yuanji Weixiang" targeting retail, creating an integrated dining and retail business model [4]. - The company primarily uses a franchise model for expansion, with over 95% of its stores being franchises as of September 30, 2025 [4][6]. - The brand offers three standardized store types: dine-in, cooked takeaway, and raw takeaway, catering to various consumer needs [4]. Group 3: Financial Performance - The company reported revenues of 2.026 billion yuan in 2023, projected to grow to 2.561 billion yuan in 2024, reflecting a year-on-year increase of 26.4% [6]. - For the first three quarters of 2025, revenues reached 1.982 billion yuan, marking an 11.0% year-on-year growth [6]. Group 4: Market Position and Competitive Advantage - As of September 30, 2025, Yuanji Yunjiao is recognized as the largest Chinese fast-food enterprise globally, based on store count [5]. - The brand's focus on community locations and its "handmade, freshly cooked" product positioning have been key factors in its rapid growth [7]. Group 5: Future Plans and Funding Utilization - The IPO proceeds will be allocated to digitalization, overseas market expansion, supply chain upgrades, brand development, and general corporate purposes [11]. - The company aims to prioritize Southeast Asia for its international expansion, leveraging the region's cultural affinity for Chinese cuisine [12]. - Establishing a global supply chain infrastructure is crucial for supporting its overseas operations and ensuring the timely delivery of quality ingredients [12].