从殿堂到身旁,充实城市“烟火气”

Core Viewpoint - The Jining Cultural and Tourism Bureau is leveraging its unique cultural endowment to enhance development momentum through market-oriented strategies, creating high-quality cultural products, and implementing public welfare measures to enrich the community's cultural life, thereby achieving high-quality cultural development in Jining [2]. Group 1: Market-Oriented Brand Cultivation - The "Tian Du Li Cup" 2025 Jining First National Talent Competition showcased diverse artistic forms, allowing over 1,000 participants to compete, highlighting the vibrant community culture [3]. - The event adopted an innovative model of "monthly competitions," engaging citizens of all ages and backgrounds, breaking down barriers between professionals and amateurs, and promoting cultural sharing [3]. - The integration of "cultural tourism + commerce" has revitalized local business districts while providing a high-quality platform for artists, achieving mutual benefits for culture and commerce [3]. Group 2: Quality Creation and Cultural Branding - Jining is focusing on creating high-quality cultural products by deeply exploring local cultural resources, including Confucian, canal, red, and Water Margin cultures, to enhance its cultural identity [5]. - The city has established strategic partnerships with top cultural institutions, such as the Xiling Seal Engravers Society, to host exhibitions and cultural events, thereby enhancing its cultural influence [5]. - Jining's acrobatic arts have gained national and international recognition, with performances winning prestigious awards and enhancing cultural exchange [5][10]. Group 3: Public Cultural Welfare - Jining has prioritized the "Thousand Performances of Drama in Rural Areas" initiative, aiming to improve the cultural quality of life for rural residents by providing accessible performances [7]. - The city plans to conduct over 5,000 performances annually, ensuring that cultural offerings are tailored to the preferences of different communities [7][8]. - A variety of cultural activities, including dance competitions and theatrical performances, have been organized to encourage community participation and creativity, resulting in over 23,000 cultural events conducted by 2025 [9].