中国冰雪技术开始向海外“反向输出”

Core Insights - The 2026 Harbin International Ice and Snow Economic Expo, which recently concluded, attracted around 300 well-known enterprises from over 20 countries and regions, indicating the significant impact of China's initiative to engage 300 million people in winter sports, translating consumer enthusiasm into manufacturing strength [9][11]. Industry Overview - The expo showcased a full industrial chain of ice and snow equipment, highlighting the rise of domestic brands in the ice and snow industry. Notable innovations included color-changing ski goggles developed by Harbin Institute of Technology, which can adapt to extreme cold conditions [10][11]. - The 2023-2024 winter season saw participation in various ice and snow sports reach 264 million people, with over 385 million visits for ice and snow leisure tourism, establishing a solid foundation for ice and snow sports in China [10]. Market Dynamics - The expo introduced the "Ice and Snow Economy Full Industry Chain Map," which visually represented the entire industrial chain from equipment manufacturing to tourism and cultural services, facilitating investment cooperation in the ice and snow economy [11]. - Global ice and snow giants are shifting from merely selling products to conducting research and production in China, driven by the country's vast market potential and favorable innovation environment. For instance, the Italian company, which holds a 60% share of the global market, plans to establish its fourth global equipment center in China [13][14]. Future Prospects - The Chinese government aims for the ice and snow economy to reach a total scale of 1.5 trillion yuan by 2030, as outlined in a recent policy document. Local authorities in Harbin are focusing on developing five specialized industrial chains and creating four industrial clusters [14]. - The successful hosting of the Beijing Winter Olympics and the Harbin Asian Winter Games has created historic opportunities for China's ice and snow equipment manufacturing industry, transforming "cold resources" into a "hot industry" [14].