Core Insights - The "Crying Horse" toy, originally a defective product, has unexpectedly become a viral sensation, leading to a surge in demand and sales [1][2] - The toy's unique design, which features a downturned mouth due to a manufacturing error, resonates with consumers' emotional expressions, contributing to its popularity [1][2] Group 1: Market Demand and Sales - The demand for the "Crying Horse" toy has skyrocketed, with daily orders reaching approximately 10,000 units [2] - The original stock of the toy has sold out, attracting customers from across the country and even international buyers [2] Group 2: Production and Supply Chain - To meet the increased demand, production capacity has been significantly expanded from two production lines to over ten, raising daily output from 3,000 to more than 15,000 units [2] - Workers' wages have been doubled to incentivize increased production, with orders already scheduled into February and March [2] Group 3: Product Strategy and Pricing - The market price for each "Crying Horse" toy is approximately 25 yuan, with the seller committing to maintain this price while ensuring product quality [2] - The seller has applied for a design patent for the "Crying Horse" toy to protect its unique design [2]
小失误“秒变”大爆款!义乌“哭哭马”意外走红
Xin Lang Cai Jing·2026-01-13 18:48