唱响“牧业+文化+旅游”交响曲

Core Viewpoint - The article highlights the integration of ecological preservation and cultural heritage in the development of the Chen Barhu Banner's tourism industry, emphasizing a shift from resource-driven to quality-driven tourism, which enhances both ecological and economic values [6][8][12]. Ecological Foundation - Chen Barhu Banner boasts 71% of its land covered by 12,300 square kilometers of natural grassland, with the Moergle River and numerous lakes creating a unique landscape [7] - The region has maintained a vegetation coverage of over 75% through continuous ecological protection efforts, attracting tourists to experience its natural beauty [7] - The development of the Moergle River National 5A Tourist Area adheres to principles of ecological protection, with a focus on minimalistic construction and the use of natural materials [7][8] - In 2024, the region received 2,006,600 tourists, generating a total tourism expenditure of 2.895 billion yuan, with the Moergle River scenic area alone attracting over 1.5 million visitors and nearly 40 million yuan in revenue, marking a nearly fourfold increase compared to before its establishment [8][12]. Cultural Significance - The region serves as a living repository of Mongolian nomadic culture, with various intangible cultural heritage elements such as traditional clothing and crafts [9] - The annual Nadam Festival attracts over 30,000 visitors, showcasing traditional sports and cultural performances, enhancing the region's cultural tourism appeal [9][10] - The "Daily Ice and Snow Nadam" event has become a new winter tourism highlight, featuring performances and local culinary experiences, attracting significant tourist numbers [10][11]. Integration and Economic Development - The government has implemented a model combining scenic areas, collective communities, and herders to promote sustainable development and ensure that local communities benefit from tourism [12][14] - The "Miti Ni" brand has successfully integrated dining, processing, and entertainment, leading to increased income for participating herders [12][13] - The region's tourism initiatives have led to nearly 30,000 visitors participating in herder-led tourism experiences, generating approximately 3 million yuan in income [14]. Seasonal Tourism Development - Chen Barhu Banner is developing a four-season tourism model, with summer focused on grassland sightseeing and winter centered around ice and snow activities [16] - The "Three-in-One" cooperative service model aims to enhance local agricultural product sales and improve the livelihoods of herders [16][17] - The region is expanding its tourism offerings to include educational and experiential activities, enhancing the overall visitor experience [17][18]. Innovation and Future Prospects - The establishment of national-level low-altitude technology testing bases indicates a forward-looking approach to integrating new technologies into tourism [18] - The region is exploring the use of AR and VR technologies to enhance cultural experiences and is planning new attractions to provide unique perspectives of the landscape [18][19] - Continuous efforts are being made to improve the quality of tourism services and infrastructure, ensuring a high-quality visitor experience [19].