Core Insights - The pet industry in Shandong is experiencing significant growth and innovation, focusing on meeting consumer demands for healthier and more diverse pet food options, as well as enhancing emotional connections with pets [1][5] Group 1: Product Innovation - Companies like Tai'an Taichong Pet Food Co., Ltd. have introduced new products such as fresh steamed pet food, achieving a 98% nutrient retention rate and over 100 tons in sales within the first month of launch [1] - The introduction of functional pet food series with probiotics by Tai'an Guotai Min'an Pet Food Co., Ltd. has led to a notable increase in customer numbers, addressing specific health concerns [2] - Shandong Qikang Baiou Biotechnology Co., Ltd. has incorporated beneficial bacteria and postbiotics into pet snacks to target health issues like soft stools [2] Group 2: Industry Collaboration - The establishment of a collaborative ecosystem among six companies in the Tai'an pet food industrial park has enhanced efficiency, reducing costs and improving response times, contributing to an annual output value increase from billions to tens of billions [3] - The "seamless connection" model among nearby factories allows for direct processing and support, ensuring stable supply chains during peak consumption periods [3] Group 3: Emotional and Experiential Upgrade - The design of pet products, such as the "mysterious tree hole" cat climbing frame, reflects a deep understanding of animal behavior and aesthetics, leading to successful market reception [4] - The integration of traditional craftsmanship into modern pet fashion by brands like TAORAE aims to create culturally rich and unique pet apparel, enhancing the emotional connection between pets and their owners [4] - The development of pet-friendly public spaces and services in cities like Jinan fosters a community culture, addressing the needs of pet owners and enhancing their daily experiences [4][5] Group 4: Market Potential - The pet economy in China is projected to reach a market size of 1.15 trillion yuan by 2028, indicating a robust growth trajectory for the industry [5] - Shandong's pet enterprises are strategically focusing on supply-demand adaptability, technological innovation, and emotional value extension to capitalize on the burgeoning pet economy [5]
以“适配”促升级 以“友好”拓空间
Xin Lang Cai Jing·2026-01-13 19:50