促进服务业提质、消费扩容 上海发布28条举措

Core Insights - Shanghai has released a set of 28 specific measures aimed at enhancing service quality and boosting consumption, focusing on the dual approach of optimizing supply and expanding demand [1][4] - The measures target six key sectors: finance, information services, transportation, cultural and entertainment services, life services, and inspection and certification, which together account for approximately 60% of the city's service industry value added [1][3] Group 1: Financial Services - The measures propose four initiatives to innovate financial products and services, including enhancing personal consumer finance services and supporting insurance product innovation [1] - The Shanghai government emphasizes that financial services play a crucial role in stimulating industry and activating consumption, with growing demand for diverse financial services in areas like wealth management and commercial insurance [1] Group 2: Platform Economy - The measures support the innovation and development of comprehensive platform enterprises, such as e-commerce and life service platforms, while promoting healthy competition and regulating pricing practices [2] - Encouragement is given to platform enterprises to enhance quality consumption through brand promotion activities and support for quality merchants, aiming to shift focus from price competition to quality competition [2] Group 3: Cultural and Entertainment Sectors - The measures aim to enhance the supply of cultural and entertainment offerings, promote the spillover effects of sports events, and support the development of the gaming and esports industries [3] - The focus is on creating a synergistic effect between cultural tourism and commercial exhibitions, thereby expanding consumption and improving service quality [3] Group 4: Economic Development Implications - The policy is seen as significant for exploring high-quality economic development paths, aiming to create a virtuous cycle of supply upgrading, consumption boosting, and industry income growth [4] - It seeks to cultivate new growth drivers, stimulate digital consumption, and enhance the internal dynamics of the economy through events and exhibitions [4]