2025年票房收入同比增长6.39%文旅共生数字赋能催热演出市场

Core Insights - The Chinese performance market is expected to show robust growth in 2025, with a projected 640,400 performances, a 6.58% increase from 2024, and box office revenue of 61.655 billion yuan, reflecting a 6.39% year-on-year growth [1] - Large-scale performances are driving significant consumer spending, with 3,000 large performances (over 5,000 attendees) anticipated, a 12.70% increase from 2024, generating box office revenue of 32.448 billion yuan, up 9.49%, and attracting 43.386 million attendees, a rise of 18.81% [1] - The integration of cultural tourism and supportive local policies are enhancing market vitality, leading to increased audience numbers and a preference for larger venues for popular events [1] Performance Trends - Various new performance formats are thriving, with 438,700 performances in professional and small theaters, a 7.30% increase from 2024 [2] - Musical theater is experiencing notable growth, with 19,700 performances expected, a 15.04% increase, generating box office revenue of 1.807 billion yuan, up 7.55%, and attracting 8.186 million attendees, a 10.41% rise [2] - Tourism-related performances are also evolving, with 198,700 performances projected, a 4.95% increase, generating 17.442 billion yuan in revenue, up 6.43%, and drawing 87.990 million attendees, a 3.01% increase [2] Market Evolution - The performance market is transitioning towards a comprehensive ecosystem, emphasizing content quality, cultural tourism synergy, experiential engagement, and digital empowerment [3]