锁定“三化”战略航向中国黄金以硬核实力描绘发展新蓝图

Core Viewpoint - The article emphasizes China's gold industry, particularly China Gold, as it embarks on a strategic transformation focusing on internationalization, technological advancement, and professionalization to enhance its competitive edge and drive high-quality development in the gold and jewelry sector [1][9]. Internationalization - China Gold is expanding its international presence by establishing partnerships, such as the collaboration with China Duty Free Group to leverage its global duty-free store network, thereby enhancing brand visibility and sales channels [2][3]. - The company is deepening its engagement in the Greater Bay Area by partnering with local entities like Macau Nanguang to penetrate the retail market, showcasing culturally rich and fashionable gold products [2]. - China Gold has set up a new company in Hainan Free Trade Port to capitalize on favorable tax policies, aiming to create a hub for international operations and cross-border transactions [2][3]. Technological Advancement - The company is integrating advanced technologies, particularly artificial intelligence, into its operations, enhancing product design and consumer engagement through initiatives like the collaboration with Tsinghua University to develop a jewelry design model [3][4]. - China Gold launched its app to transition from a traditional product provider to a comprehensive service provider, aiming to connect online and offline sales channels and enhance customer experience [4][5]. - The company is committed to continuous innovation in technology, which is seen as a key driver for its operational transformation and market competitiveness [4][9]. Professionalization - China Gold is focusing on strengthening its core competencies in product, channel, and brand management to build a competitive barrier in the market [6][7]. - The company is enhancing its product offerings by integrating traditional cultural elements with modern aesthetics, ensuring high standards in purity and craftsmanship [6][8]. - A strategic shift towards refined channel management is being implemented, moving away from aggressive store openings to a more nuanced approach that emphasizes deep market penetration and collaboration with major commercial entities [7][8]. - The company is also reforming its management structure to improve efficiency and responsiveness, aligning with national policies for state-owned enterprises [9]. Future Outlook - Looking ahead, China Gold aims to solidify its position in the global gold and jewelry market by focusing on its strategic pillars of internationalization, technological innovation, and professional management, thereby contributing to the high-quality development of the industry [9].