行业协会：紧扣扩内需政策导向，作好行业枢纽

Core Viewpoint - The Shenzhen Mountaineering and Outdoor Sports Association emphasizes its role in connecting government, enterprises, and the market since its establishment in 2003, focusing on activating consumer potential through product innovation, scene expansion, and public participation during the 14th Five-Year Plan period [1] Group 1: Consumer Activation Strategies - The association aims to create public IPs like Shenzhen Ten Peaks and Kunpeng Trail to stimulate chain consumption, including equipment purchases, event participation, and cultural tourism [1] - It promotes the integration of outdoor sports into daily life by bringing sports events into scenic areas, streets, and business districts [1] - The association targets youth outdoor education and senior health hiking to broaden the consumer base [1] Group 2: Future Development Plans - For the 15th Five-Year Plan, the association has outlined three core strategies: optimizing the industry ecosystem, enhancing sustainable development, and cultivating new growth areas [3] - It plans to improve industry standards and promote digital transformation in outdoor events, training, and equipment sales [3] - The association aims to integrate ecological protection into outdoor activities and promote green equipment development [3] Group 3: Collaborative Initiatives - The association seeks to focus on personalized, quality, and intelligent consumption trends by organizing cross-border events and creating a mountain-sea symbiotic sports culture season [2] - It intends to leverage Shenzhen's proximity to Hong Kong to create a cross-city outdoor consumption corridor, benefiting a wider audience [2] - The association will assist the government in implementing consumer promotion policies, such as outdoor product exchanges through sports points [2]